📱
Marketing
Digital Marketing
SEO, SEM, social media marketing, email campaigns, content strategy and analytics.
Duration
12 weeks
Students
290+ enrolled
Rating
4.6
What You Will Learn
Run digital campaigns
Improve SEO visibility
Analyze marketing data
Create content and ad strategy
Curriculum
1
Digital marketing roadmap
ChannelsFunnelsAudienceBrand positioning
Lab: Create marketing strategy for a sample brand
2
Website and landing pages
Landing page structureCTACopywritingConversion basics
Lab: Design landing page wireframe
3
SEO fundamentals
KeywordsOn-page SEOTechnical SEOSearch intent
Lab: Prepare keyword research sheet
4
Content marketing
Content calendarBlog structureBrand voiceRepurposing
Lab: Create 30-day content plan
5
Social media marketing
InstagramLinkedInYouTubeEngagement strategy
Lab: Design social campaign plan
6
Paid ads basics
Google AdsMeta AdsCampaign objectivesBudgeting
Lab: Create sample ad campaign structure
7
Email marketing
ListsSegmentationTemplatesAutomation
Lab: Build nurture email sequence
8
Analytics
Google Analytics basicsUTM trackingKPIsReporting
Lab: Create marketing performance dashboard
9
Lead generation
Lead magnetsFormsCRM basicsFollow-up flow
Lab: Plan lead generation funnel
10
Personal branding
LinkedIn profilePortfolioCase studiesFreelancing basics
Lab: Optimize LinkedIn and portfolio outline
11
Campaign capstone
StrategyCreativesAnalyticsRecommendations
Lab: Present full campaign plan
12
Interview and client pitch
Marketing questionsPortfolio explanationPitchingReporting
Lab: Mock client pitch and interview